Webisode: INNER THOUGHTS
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Finagle knows bagels. Meet Ross, Mikey, Luke, Charly and Murph. The boys behind the bagels. They mix their bagel dough daily, and every bagel they make is hand-boiled in kettles, hand-seeded and hand-baked in rotary ovens. They take bagels seriously. There is nothing Finagle’s bagel makers know more about than how to make great bagels… except they do know a lot about baseball, and Ross has this thing for butterflies…Welcome to Finagle a Bagel. Enjoy. Click here for the Boys’ Bios.
Webisode: INVENTORY
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Webisode: ACTION FIGURES
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Bios
Ross: 47. Master Baker. A child prodigy with 32 years of bagel-making experience. Prides himself on his bagel expertise and his keen knowledge of the order Lepidoptera… or butterflies.
Mikey: 26. Finagle is his first job. Hopes to one day to own his own marketing company. In his free time he likes to learn from his Finagle colleagues and work on his business plan.
Luke: 29. Mix Area Line Leader. Hosts weekly tailgate parties on the fire-escape of his apartment throughout Patriots’ season. In the rest of his free time, Luke relishes reading the works of 17th Century Cavalier Poets Edmund Waller and Aurelian Townshend and working on his deltoids.
Charley: 42. Plant Manager: Father of three with uncanny management ability. A stickler for quality, he remains calm in any situation. Prides himself on the perfection of every bagel that leaves his facility. He has no free time.
Murph: 46. QC and Packaging Line Leader. A quiet General on the floor, Murph, like the rest of his associates, fancies himself a historian of bagels. When not working, Murph can be found at local, regional and international Scrabble competitions where he has won several cash prizes.
Credits
Agency: Mason Street Creative
Director: Mike Goldberg
Executive Creative Director: Mike Goldberg
Creative Director: Mike Goldberg, Kenny Lee
Art Director: Mike Goldberg
Copywriter: Kenny Lee, Mike Goldberg
Agency Producer: Mike Goldberg
Production Co: Mason Street Creative
DP: Peter Gordon
Editor: Steve Covello
Music Company: Fluid
Composer: Ryan Lott
Website Design: Michael Hofmann